As a company we spend a lot of time and money marketing ourselves to those who we want to buy what we have to sell. We build a great website, hire salespeople, advertise in magazines, and post our projects on social media sites all in the hope that those that we target will see our ads or talk to our representatives and decide to buy our products. All of these marketing efforts can be very costly but we often ask ourselves is there a better way. What we all like the best is advertising that doesn’t cost us anything. And for us that is word of mouth referrals from happy clients and the accolades that we receive from the local magazines that showcase our products. Yes it’s free but we still have to work very hard to achieve it. The men and women at Kirkwood Stair and Millwork take pride in each and every staircase, wood counter top, and millwork wood that leaves our shop. In fact we believe in their ability so much that we refer to them as craftsmen and not workers. It shows in everything they do and this is why we receive so many referrals and accolades from the press at no cost to us. Creating a work of art or a “thing of beauty” is something that we all can do. It starts with hard work and dedication to the craft that you love and that love will show in the awesome products that you create. It’s what we do every day and we wouldn’t want to do it any other way. Give this a try…..ask your customers if they would refer you to their friends and family. If you’re doing a great job or providing an excellent product you too can see what it is like to receive free marketing.
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